Genius Sports will provide the MAC with a robust integrity program, helping to maintain the transparency and fairness of its events.
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In addition, Genius Sports will provide a full suite of customized free-to-play games, live data integrations and dynamic widgets to enable new levels of gamification into the MAC fan experience, converting passive viewers into highly interactive customers. Through its Second Spectrum division, Genius Sports will also provide the MAC with access to its cutting-edge optical data tracking and video augmentation solutions for its Men’s Basketball Championship. NCAA LiveStats, the NCAA’s official tool for the collection, management, and distribution of official game statistics, will be rolled out for all MAC competitions. This partnership will help to create more immersive and engaging fan experiences, powered by Genius Sports’ leading data collection and fan engagement solutions.
Genius Sports Limited (NYSE: GENI) (“Genius Sports” or “the Company”), the official data and technology partner that powers the ecosystem connecting sports, betting, and media, has secured a first-of-its-kind official sports data, fan engagement and integrity partnership with the Mid-American Conference (“MAC”), a National Collegiate Athletic Association (“NCAA”) Division I Conference that sponsors championships in 24 sports.Īs the Exclusive Supplier of Official NCAA Data, Genius Sports will capture, manage and distribute official MAC statistics, providing the fastest and most reliable feed on thousands of competitions a year. JMI Sports will sub-license the MAC’s sponsorship rights to Genius Sports.Genius Sports will provide exclusive sponsorship inventory and sports integrity services.MAC to receive Genius Sports’ full suite of services, including data collection and Second Spectrum tracking, fan engagement and marketing solutions.MAC becomes the first conference to strike a comprehensive fan engagement, official sports data and integrity partnership.
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